Paid advertising
Nova Business — Meta ads for platform sign-ups
Three Facebook and Instagram campaigns for Nova Business, optimised for completed registrations on the platform’s website: 610 registrations at about $0.13 each ($79.11 in total), from 92,260 impressions. Figures from Meta Ads Manager to 29 October 2026.
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The challenge
Bring new users to the platform LORDiFY built, and measure each sign-up on the website itself.
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What I did
- Three campaigns optimised for the completed-registration event.
- Sign-ups measured by the Meta Pixel on the platform itself (the platform is in this portfolio).
- A daily budget of $25 per campaign.
- Results to 29 October 2026: 610 registrations at $0.11–0.20 each, 92,260 impressions, $79.11 spent.
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The solution
Because the platform’s own sign-up reports each completed registration to Meta, the campaigns could optimise for real sign-ups rather than visits. Two campaigns brought 265 and 226 registrations at $0.11 each; the third brought 119 at $0.20.
