Paid advertising
Cash Plus — Meta lead ads for Social Security retirees
A lead-form campaign on Facebook and Instagram for Cash Plus in Jordan, offering Social Security retirees a free data update and an initial eligibility check: 2,435 leads at $0.15 each, from 110,015 people reached and 384,681 impressions. Figures from Meta Ads Manager to 29 October 2026.
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The challenge
Bring a steady flow of requests from one specific audience — Social Security retirees in Jordan — at a cost per request low enough to keep the campaign running on a small daily budget.
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What I did
- One Leads campaign with an instant form on Facebook and Instagram.
- The ad design from the Cash Plus page work in this portfolio.
- A daily budget of $6.
- Results to 29 October 2026: 2,435 leads, $0.15 per lead, 110,015 people reached, 384,681 impressions, $368.88 spent.
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The solution
The campaign was built around one clear offer — a free data update and an initial eligibility check — and Meta’s instant form, so a retiree can leave their details without leaving Facebook or Instagram. The purple design puts the offer first and ends on a single call to apply. On a small daily budget it kept bringing leads at about $0.15 each, and it was still running on 29 October 2026.
