Dream Home Elite — a sung promo reel for a home-goods store in Amman

The store’s first paid ad: the owner wanted a video that feels like scrolling the Dream Home page and seeing what is in it, making clear that the products shown are only a small sample of all the offers, carried by a song instead of a voiceover, in the store’s red-and-black identity, with copy that follows Meta’s advertising policies: real prices only, the discount range the store confirmed, and a hint at gifts and surprises without promising a prize.

• Song lyrics in Jordanian Arabic and the brief for generating the song, then a wordless passage cut on the beat and the level set.
• Ten 3D scenes designed and animated: the phone and the dive into its screen, the shelf wall, the price parade, the discount plate, the endless aisle, the gift box, the map and pin, the logo and the closing.
• Sound effects made for the video and the sound mix.
• Arabic captions in the video, lighting up each sung word, never repeating what the graphics carry.
• Vertical 1080 × 1920 delivery and the post caption.

The store’s red, charcoal and cream from its logo, with gold on every price. The video opens on a phone scrolling the store’s page, then dives through the screen into a 3D wall of shelves where the products pop in on the song’s beats and the gold tags drop at “the price speaks for itself”. Each product then comes to the front with its tag, the discount plate counts from 70 to 90, the camera pulls back until the shelves look endless and the store’s logo draws nearer at the end of the aisle, a satin gift box with a gold ribbon opens, a pin drops on the branch’s map, and the logo turns to face the viewer before the closing line. Captions follow the singing word by word and never repeat what the graphics carry: the name is in the logo, the price on the tag, the district on the sign. In this copy the store’s two phone numbers are hidden from the picture.