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Social media design · Video production · Promotional videos · Brand identity

HYPERRFIT — posts and reel for a sportswear seller

Identity and social media content for HYPERRFIT, which sells sportswear priced in Jordanian dinars: a logo, square posts for each item with its price, stories with photos of the real items, a fixed story template and a 55-second vertical reel.

Video gallery 1

HYPERRFIT reel

The challenge

Present sports items from different brands under one strong identity, so a follower sees the item and its price at a glance.

What I did

  • The HYPERRFIT logo in sharp, cracked metallic letters.
  • 7 square 1254 × 1254 posts, each with the item’s name, price and a “Special price” badge.
  • 941 × 1672 stories with photos of the real items cut out onto the brand background, and a fixed story template.
  • A 55-second vertical 1080 × 1920 reel showing the items with their prices.

The solution

A dark visual language of black stone, lightning, stage lighting and weight plates, with a sharp silver logo and bold prices in Jordanian dinars. Some backgrounds and the template were made with the help of AI image generation tools. Music: Aetheric — Snap Crackle (Free To Use).

Back to Work

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