Paid advertising
Property Plus — Meta messaging ads for apartments in Alexandria
17 Facebook and Instagram campaigns for Property Plus in Alexandria, Egypt, each opening a direct conversation with the company, across three ad accounts: 2,022 conversations started by interested buyers; the strongest campaign brought 641 conversations at $0.07 each. Figures from Meta Ads Manager to 29 October 2026.
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The challenge
Turn property ads into direct conversations with buyers, so the sales team talks with interested people instead of waiting for calls.
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What I did
- 17 campaigns with the Messages objective in three ad accounts: two in Egyptian pounds and one in dollars.
- Campaigns for Alexandria, Agamy included.
- Small daily budgets: from $3 in the dollar account and EGP 100 to 1,000 in the Egyptian-pound accounts.
- Results to 29 October 2026: 2,022 conversations; the strongest campaign 641 conversations at $0.07 each, reaching 28,657 people; the best Egyptian-pound campaigns between EGP 2.89 and 5.50 per conversation.
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The solution
Each campaign takes the viewer straight into a conversation with Property Plus, so a buyer’s question reaches the team at that very moment. Budgets stayed small for every campaign, and conversations kept coming at a low cost across 17 campaigns and three accounts.
