Paid advertising
Monaco Rental — Meta call ads for a monthly Land Cruiser rental
A Facebook and Instagram campaign that puts a “Call now” button under Monaco Rental’s Land Cruiser 2025 ad in Amman: 70 phone calls at $1.04 each, from 16,649 people reached and 40,143 impressions, for $72.98. Figures from Meta Ads Manager to 29 October 2026.
-
The challenge
Get rental enquiries by phone — the way car rental customers in Jordan like to book — at a predictable cost per call.
-
What I did
- One campaign with the Calls objective and two ads.
- A daily budget of $10.
- A boosted post for the same offer: 40 landing page views at $0.08 each.
- Results to 29 October 2026: 70 calls ($0.79 and $1.33 per call for the two ads), 16,649 people reached, 40,143 impressions, $72.98 spent.
-
The solution
The ad shows the car and the monthly offer and ends on a “Call now” button that rings the company directly. Comparing two ads within the same campaign, the better one brought calls at $0.79 each. In the portfolio copy the phone number stays hidden.
