Paid advertising
Prestige Funding — Meta ads for website sign-ups
Ten Facebook and Instagram campaigns for Prestige Funding, optimised for actions on the platform’s website measured by the Meta Pixel: 1,118 completed registrations and 1,705 website contacts for $339.84 in total — about $0.12 per result. Figures from Meta Ads Manager to 29 October 2026.
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The challenge
Bring people who actually register on the platform, and measure each registration on the website itself rather than clicks.
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What I did
- Ten campaigns optimised for two website events: completed registration and contact.
- Meta Pixel events on the platform’s website.
- Campaigns in several markets, Brazil included, each with its own daily budget of $10–25.
- Results to 29 October 2026: 1,118 registrations, 1,705 contacts, 159,915 impressions, $339.84 spent.
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The solution
The campaigns were set to optimise for the action that matters on the website — a completed registration or a contact — so Meta looked for people likely to take it, not just to click. The strongest campaigns brought 840 contacts at $0.09 each, 535 at $0.06, and 453 registrations at $0.14.
